Recruiting the Next Generation

Expectations and demands of a new generation of employees

Do you know the price of a Second Life plots of land on eBay?...
Do you have an iTunes Library to manage your music and films?...
Do you keep a diary or do you blog?...
Do you use Facebook or MySpace to organise your social life?...

Virtual life, digitalisation, demographic change and progressive globalisation are the challenges companies are now facing. There is a particular need for action in the field of safeguarding the future with respect to Human Resources given the looming changes in employees' needs. Furthermore, since long term corporate success depends increasingly on employee maintenance, it is imperative to identify those changes. The study will research the demands of future specialised and executive personnel and, through this, enable companies to be the "Employer of Choice".