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Recruiting the Next Generation -
Expectations and demands of a new generation of employees


Do you know the price of a SecondLife plot of land on eBay? Do you have an iTunes Library in which you administer your music and films? Are you keeping a diary or do you blog? Are you using Facebook or MySpace to organise your social life?

Have you ever given a thought to possible ways of working in the future?

“Generation Y“ or “Gen-Y“ refers to the group of individuals born after 1980 which within 10 years time will form a vital part of the job market. Cynthia Cohen describes this generation as follows:

"Optimistic, multicultural, paradox, entrepreneurial, happy to try out new things, striving for experience, well-informed, wanting to make their own experiences rather than following traditional paths.”

Are you well-informed on future specialised and executive personnel and are you prepared to employ them? Do you know what motivates them and how you will be able to allure them as devoted employees?

© 2008 DEGW